Privacy Policy for Utah Home Theater
Privacy Policy
Last Updated: March 26, 2025
Introduction
Utah Home Theater (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our website (theaterutah.com), submit a lead form (e.g., via Google Ads), or engage with our services, such as home theater installations, motorized shades, smart home automation, and whole home audio solutions.
1. Information We Collect
We collect the following types of information:
- Personal Information: When you submit a lead form on our website or via Google Ads, we collect your name, email address, phone number, city, ZIP code, and state/province. We also collect custom information such as your preferred service (e.g., home theater installation, motorized shades, smart home automation, whole home audio), project timeline, property type (e.g., single-family home, apartment/condo), preferred contact method, and best time to reach you.
- Automatically Collected Information: We use cookies and similar technologies (e.g., Google Analytics, Google Ads) to collect data about your visit to theaterutah.com, including your IP address, browser type, device type, pages visited (e.g., Homepage, Solutions page, Schedule page), and time spent on our site.
- Other Information: If you contact us directly (e.g., via email, phone, or our Contact page), we may collect additional information you provide, such as project details or inquiries.
2. How We Use Your Information
We use your information to:
- Respond to your inquiries and schedule consultations for services like home theater installations, motorized shades, or smart home automation.
- Communicate with you about your project, including follow-ups, appointment confirmations, and updates.
- Improve our website and services by analyzing user behavior (e.g., via Google Analytics, as seen in our Pages and Screens report).
- Send marketing communications (e.g., promotional emails about new services or offers), if you opt in.
- Comply with legal obligations (e.g., responding to legal requests).
3. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service Providers: Third-party tools (e.g., CRM systems like Zapier, email marketing platforms) that help us manage leads and communicate with you. For example, we may use Zapier to integrate Google Ads lead form submissions with our GoDaddy dashboard.
- Legal Authorities: If required by law or to protect our rights, we may share your information with legal authorities or regulators.
- Business Transfers: If Utah Home Theater is sold or merged, your information may be transferred to the new owner.
4. Cookies and Tracking Technologies
We use cookies to enhance your experience on theaterutah.com. These include:
- Essential Cookies: Necessary for the website to function (e.g., remembering your session).
- Analytics Cookies: To track user behavior and improve our site (e.g., Google Analytics, which we use to monitor page views, active users, and engagement time).
- Advertising Cookies: To deliver relevant ads (e.g., via Google Ads, which tracks form submissions as “purchase” events).
You can manage your cookie preferences through our cookie banner (enabled via GoDaddy’s Website Builder) or your browser settings. However, disabling cookies may affect your experience on our site.
5. Your Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate information.
- Deletion: Request that we delete your personal information.
- Opt-Out: Opt out of marketing communications at any time by clicking the “unsubscribe” link in our emails.
- Do Not Sell My Information (CCPA): If you’re a California resident, you can opt out of the sale of your personal information (though we do not sell your data).
To exercise these rights, please contact us using the information below.
6. Data Security
We use reasonable measures (e.g., encryption, secure servers provided by GoDaddy) to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example:
- Lead form data (e.g., from Google Ads or our website) is kept for up to 2 years to manage follow-ups and customer relationships.
- Analytics data (e.g., from Google Analytics) is retained for 14 months, per our GA4 settings.
8. International Transfers
If you’re located outside the United States, your information may be transferred to and processed in the United States, where our servers (via GoDaddy) are located. We take steps to ensure your data is protected in accordance with this policy.
9. Third-Party Links
Our website may contain links to third-party sites (e.g., Google Ads, social media platforms). We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.
10. Children’s Privacy
Our services are not directed to individuals under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it.
11. Changes to This Privacy Policy
We may update this policy from time to time. The “Last Updated” date at the top will reflect the most recent changes. We encourage you to review this policy periodically.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at: